Read more about Soho House Mumbai (pictured) in our exclusive review Soho House recently opened an outpost in Mumbai with 38 rooms although the members’ club came first, the company’s spin-off Soho Home site now sells everything from bathrobes to cut crystal glassware. Meanwhile, Danish brand Vipp has been launching unique one-bedroom design hotels, where you can 'test drive your kitchen before you buy it', across Copenhagen and Lake Immeln. In the USA, West Elm will debut a hotel in Indianapolis in 2020 (after which will come openings in Oakland, Detroit, Minneapolis, Savannah and Portland). Goods for sale include oak chairs, toothbrush stands, duvets, feather pillows and clear plastic shampoo bottles.

At the beginning of 2018, Japanese brand Muji opened two 'anti-gorgeous, anti-cheap' properties in Shenzhen and Beijing, proceeded by one in Tokyo’s Ginza in the spring of 2019. kick-started the trend - it launched its first MADE hotel in Manhattan’s NoMad district a few years ago, followed by floating boutique hotel the Boathouse in London in summer 2018. A number of homeware companies are opening their own hotels – it’s a smart move as guests will be able to buy many of the products they see inside.

Google trends products 2020